Introduces new grass fed beef value-added product lines at Natural Products Expo West

WOODLAND, Calif. (March 17, 2016)—Five years ago today Matt Byrne and Chris Donati launched SunFed Ranch on shared values and a commitment to provide sustainable, healthy food to nourish a new generation of conscientious consumers. Founded in 2011, the company started selling fresh boxed grass fed beef to Bay Area stores and restaurants and has now grown to become a leading branded organic and natural grass fed beef supplier sourcing only from select American family farms.

“Today’s five-year anniversary marks a significant milestone and accomplishment for SunFed Ranch, demonstrating the consumer demand for humanely and sustainably raised, grass fed beef,” stated Matt Byrne, co-founder and president of SunFed Ranch. “This is a proud day for our family operated and owned company and I would like to extend a heartfelt thank you to our customers who continue to support our brand, and in turn – our community of ethical, like-minded family ranchers.”

SunFed Ranch recently introduced two new value-added lines at the Natural Products Expo West, held in Anaheim, CA. The new artisan Uncured Deli Meat and convenient, microwavable Skillet Meal lines add value and convenience to the company’s sustainable, organic and grass fed fresh beef offerings. These two new product lines will make grass fed beef available to additional markets, further expanding its growing national footprint.

Proud to produce the highest quality 100% grass fed beef on the market with a rich, complex, old-fashioned beef flavor, SunFed Ranch cattle are humanely raised on select American family ranches. SunFed Ranch families are proud to uphold sustainable farming methods and an unwavering commitment to animal care to ensure the highest quality 100% grass fed and grass finished beef possible.

SunFed Ranch is also pleased to announce that the company has passed a rigorous, independent verification process and is now certified by the Non-GMO Project. This additional, third-party verification will add another level of buyer confidence of GMO controls on the ranch and at the processing plant. The Non-GMO Project seal will begin to appear on a new line of SunFed Ranch beef and value-added items in the spring of 2016.


SunFed Ranch offers high quality, sustainable, 100% grass fed beef options, from fresh boxed primals to on-trend, chef-inspired, consumer-ready items that provide choice and convenience.

SunFed Ranch is a community of ethical, like-minded family ranchers committed to providing sustainable, healthy food to nourish a new generation of conscientious consumers. SunFed Ranch beef is produced exclusively from select American family ranches, from cattle that have been humanely and ethically treated and raised with no hormones or antibiotics added, in addition to have passed a rigorous, independent verification process to become Non-GMO Project verified.

To learn more about SunFed Ranch, please visit or email